Broadcast+Messaging

**Broadcast Messaging **  Broadcast messaging is a collection of techniques that people can use to deliver information to lots of recipients all at once.

//**The goal of broadcast messaging is to reach as many people as possible as quickly as possible. **//  Delivering the message also requires a database full of contact information and hardware that can handle lots of data moving simultaneously.

** Parties Involved **



**Basic Process **
 * <span style="color: #333333; font-family: 'Arial','sans-serif'; mso-ansi-language: EN;">The **//<span style="color: #17365d; font-family: 'Arial','sans-serif'; mso-ansi-language: EN; mso-themecolor: text2; mso-themeshade: 191;">Service Provider //**<span style="color: #333333; font-family: 'Arial','sans-serif'; mso-ansi-language: EN;"> has the equipment and staff needed to take care of all the details <span style="font-family: 'Arial','sans-serif';">
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">**//<span style="color: #17365d; font-family: 'Arial','sans-serif'; mso-ansi-language: EN; mso-themecolor: text2; mso-themeshade: 191;">Sender //**<span style="color: #333333; font-family: 'Arial','sans-serif'; mso-ansi-language: EN;">- organization that wants to send messages -- works with the service provider to deliver information as efficiently as possible.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">**How it works: ** <span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 140%; text-align: center;">

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">**//<span style="font-family: 'Arial','sans-serif';">Providers tools: //** <span style="color: #333333; font-family: 'Arial','sans-serif'; mso-ansi-language: EN; msoansilanguage: EN; msospacerun: yes;"> <span style="color: #333333; font-family: Arial,Helvetica,sans-serif; font-size: 154%; msoansilanguage: EN;">They can vary significantly, but in general they have: <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;"> <span style="font-family: Arial,Helvetica,sans-serif; font-size: 154%;"><span style="color: #333333; font-family: Symbol; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; msoansilanguage: EN; msobidifontfamily: Symbol; msobidifontsize: 12.0pt; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="color: #333333; font-family: 'Arial','sans-serif'; mso-ansi-language: EN;">A **server** that can store and access databases full of contact information (some providers will install a server behind a client's firewall) <span style="color: #333333; font-family: Symbol; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; msoansilanguage: EN; msobidifontfamily: Symbol; msobidifontsize: 12.0pt; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="color: #333333; font-family: 'Arial','sans-serif'; mso-ansi-language: EN;">Hardware and software that can hold messages and direct them to the right recipients <span style="color: #333333; font-family: Symbol; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; msoansilanguage: EN; msobidifontfamily: Symbol; msobidifontsize: 12.0pt; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="color: #333333; font-family: 'Arial','sans-serif'; mso-ansi-language: EN;">Storage space for archiving messages and replies <span style="color: #333333; font-family: Symbol; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; msoansilanguage: EN; msobidifontfamily: Symbol; msobidifontsize: 12.0pt; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="color: #333333; font-family: 'Arial','sans-serif'; mso-ansi-language: EN;">Software that can analyze and record responses to messages <span style="color: #333333; font-family: Symbol; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; msoansilanguage: EN; msobidifontfamily: Symbol; msobidifontsize: 12.0pt; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="color: #333333; font-family: 'Arial','sans-serif'; mso-ansi-language: EN;">Encryption tools for use when handling sensitive information

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 130%;">**//<span style="color: #333333; font-family: Arial,Helvetica,sans-serif; font-size: 130%; mso-ansi-language: EN; msoansilanguage: EN;">Service plans //**<span style="color: #333333; font-family: Arial,Helvetica,sans-serif; font-size: 130%; msoansilanguage: EN;"> <span style="font-family: Arial,Helvetica,sans-serif; font-size: 130%;"><span style="color: #333333; font-family: 'Arial','sans-serif'; mso-ansi-language: EN;">can also differ substantially, much the way cell phone plans can have vastly different minute allotments and features. Some of the factors that can affect the price or availability of a service plan are: <span style="color: #333333; font-family: Symbol; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; msoansilanguage: EN; msobidifontfamily: Symbol; msobidifontsize: 12.0pt; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="color: #333333; font-family: 'Arial','sans-serif'; mso-ansi-language: EN;">Minutes used or messages sent for each billing period <span style="color: #333333; font-family: Symbol; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; msoansilanguage: EN; msobidifontfamily: Symbol; msobidifontsize: 12.0pt; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="color: #333333; font-family: 'Arial','sans-serif'; mso-ansi-language: EN;">Number of contacts in the contact database <span style="color: #333333; font-family: Symbol; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; msoansilanguage: EN; msobidifontfamily: Symbol; msobidifontsize: 12.0pt; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="color: #333333; font-family: 'Arial','sans-serif'; mso-ansi-language: EN;">Types of messages sent <span style="color: #333333; font-family: Symbol; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; msoansilanguage: EN; msobidifontfamily: Symbol; msobidifontsize: 12.0pt; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="color: #333333; font-family: 'Arial','sans-serif'; mso-ansi-language: EN;">Size and number of e-mail attachments <span style="color: #333333; font-family: Symbol; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; msoansilanguage: EN; msobidifontfamily: Symbol; msobidifontsize: 12.0pt; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="color: #333333; font-family: 'Arial','sans-serif'; mso-ansi-language: EN;">Size of the message archive



<span style="font-family: Arial,Helvetica,sans-serif; font-size: 130%;">​ <span style="font-family: Arial,Helvetica,sans-serif; font-size: 182%;">**Broadcast Messaging Companies** <span style="color: #333333; font-family: 'Arial','sans-serif'; font-size: 365.04%; msoansilanguage: EN; msoansilanguage: EN;">

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